Amazon

Launch Events

A single project for the Alexa+ launch turned into an ongoing creative partnership with Amazon. We helped define the visual identity and motion language behind their most ambitious keynote events, shaping the way Amazon presents its innovations to the world.

Services

Design
Animation
CG / VFX
Editorial
Finishing
Beauty

Credits

Director / CD
Matt Whitewood

Creative Leads
Lawrence Nimrichter, John Leamy, Frank Glinski

Art Directors
David Pocull, James van den Elshout, Christoph Strohfeld

Technical Director

Dobs Dyankov, Mario Tran Phuc

Concept Artist

Syd Fini

3D Lead

Alvaro Pastor

Joan Garcia Pons
‍

Lighting lead

Nemanja Ivanonic

3D Artist

Michael Marczewski, Ross Mason, Steward Lupercio, Sam Tato, Rudy Taega, Jonathan Lindgreen, Oscar Pettersson, Alex George, David Driscoll, Zach Landua, Mike Pindara, Emiko Inskeep , Josh van Praag

2D Artist

David Pocull, Yoon Jang, Ace Ji, Paul Volante, Nilsson Cajamarca, Jordan Bergren, Peter Harp, Mauricio Leon, Miguel Delcan, Javi Pelayo, Gastón Duranovich, Simon Mez, Seba Gutnisky, Facu Corsini, Ale Lan

Editorial
JP Damboragian, Olivier Wicki, Matt Elias, Andrew Costa, Eric Volgeneau

Flame Artists

David Elkins

Joe Vitale


Head of Production
Carlos Espinosa Jr

Producer
Anne Verschoor, Joanna LaPorte, Matt Fernandez, Candice Hicks, Cara Samuels, Ayelen Dacri

Technical Operations

Paul Witherell, Elizabeth Jacques, Anthony Peña

‍

Form & Function

Every launch begins with a strong foundation grounded in design fundamentals and a clear visual language. For Amazon’s keynote events, that meant building a system that felt warm, sophisticated, and unmistakably Amazon. The palette moved fluidly betweenamber warmth and soft blue tones, echoing the balance of innovation and approachability found across Amazon’s ecosystem of products.

Setting The Stage

From clean, on-white cyc setups to stylized graphic spaces and fully realized lifestyle scenes, the breadth of  environments reflected the tonal range of the Amazon brands.

Internals

Visually rich, exploded product renders that highlight the technical breakthroughs inside each device.

Tech Sims

Demonstrating key product functions in motion.  Each one translated complex features into intuitive, fluid animations that make the product experience feel effortless.

Product Reveals

Dramatic unveilings  where light, texture, and detail take center stage.

Event Branding
& Design Systems

At the heart of every keynote is the brand itself. For Amazon, we wanted to make it feel dynamic, cohesive, and unmistakable. We developed a flexible motion system that extended across every visual component, including speaker titles, product specs, image carousels, dynamic content grids, and narrative explainers.

 Each element had its own role, but together they shared a consistent style, tone, and rhythm, creating a unified experience that could flow across products, brands, presenters, and stories.

Event Open

A cinematic, abstract animation inspired by the Amazon smile logo to establish tone, energy, and identity for the entire keynote. It’s the first visual impression for the audience, blending bold motion, light, and form to make a dramatic and unmistakably Amazon statement.

The “Signature”

During this Alexa+ event we also created the Alexa signature animation which is used in device as well as across all branding a marketing materials for Alexa+.

A  Cohesive Global Brand

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